NOVA LIVE PASS
Art Direction & Copywriting:
Carmen Bringas, Viki Leiva, Andrea Blanco & Andrea Cruz
For the launch of its new mobile: Nova, Huawei wanted to reach Generation Z. So, we came up with a path to connect with them through a new way of experiencing life: Live the moment and then call to share the experience. Thus, to give strength to this philosophy, we turned the mobile into a pass for living the experience.